Amazon debuted the many old and new varieties of Kindle this morning: a non-touch, ad-loaded, e-ink Kindle ($79), an e-ink Kindle Touch ($99/$149 for Wi-Fi/3G), and the tablet, Kindle Fire, for $199.
So, in theory, if one wanted, they could buy an e-ink Kindle and a Kindle Fire and still come in for nearly half the cost of an iPad. That's not to say that any of these things will function as well, or be as beautiful to look at, as Apple products, of course. My eyes do adore e-ink, though.
Most interesting to the techie part of my brain was the new cloud-based web-browser that comes on the Fire, called "Amazon Silk".
Somewhere out there, I can hear the distant voice of a friend cursing the "evil" Amazon. She knows who she is.
p.s. Apparently all of the e-readers at $79, $99, and $149, come with ads. So. There's that.